Działalność marketingowa korporacji międzynarodowych

• Authors: Jacek Stefański

Title variants

EN

The Marketing Activity of International Corporations

• Languages of publication: PL

Abstracts

EN

In their system of management international corporations have an organizational office that deals with marketing activity. The success of an international corporation depends on marketing activities on a given market and its profit. The basic marketing activities entail the following: an analysis of the market and the organization itself, working out a marketing strategy, segmentation of the market and positioning, selection of a target market. Corporations employ in these organizational offices the best professionals in the area of marketing; sometimes they take them from competing firms. The branch section of multinational corporations there dominate the most advanced technologies of the processing industry (electronic, electromechanical, chemical, and pharmaceutical). The importance of the primary industry, whose share was primarily the greatest, is gradually decreasing, whereas the activity of international corporations is increasing in the sector of services (especially financial, transporting, advertising, touristic, and counselling).

Keywords

PL

działalność marketingowa; korporacje międzynarodowe

EN

marketing activity; international corporations

• Publisher: Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
• Journal: Roczniki Wydziału Nauk Prawnych i Ekonomicznych KUL
• Year: 2009-2010
• Volume: 5-6
• Issue: 2 Ekonomia
• Pages: 89-106

Contributors

author

Jacek Stefański