Public Service Broadcasting in Latvia: Old images, new user needs and market pressure

• Authors: Inta Brikše
• Languages of publication: EN

Abstracts

EN

This paper represents a review of how public service broadcasting (PSB) has emerged and developed from the theoretical perspective in post-communist countries, also analysing the way in which these trends exist in Latvia. The development of PSB in Eastern Europe and the Baltic States has been affected to a great degree by the political culture. Parliament and the National Radio and Television Council are not focused on active dialogue with other social partners. Unprofessional management is also a problem in terms of the effectiveness and innovation of PSB operations. The author of this paper concludes that a fundamental necessity is to make note of European experience with culture and democracy, to take into account the experience of post-communist societies, and to react to changes caused by technologies. The point here is not to copy existing solutions, but instead to look for ones that are innovative.

Keywords

EN

public service broadcasting (PSB) post-communist transformation; media policy; political influence

• Publisher: Polskie Towarzystwo Komunikacji Społecznej
• Journal: Central European Journal of Communication
• Year: 2010
• Volume: 3
• Issue: 1(4)
• Pages: 67-79

Dates

published

2010

Contributors

author

Inta Brikše

• University of Latvia in Riga, Latvia

Identifiers

ISSN

1899-5101