EN
The aim of this study is to present how the development of writing technology influences writing itself. In this paper the analysis is focused on mechanisms of reinterpretation of writing and reading in digital space, in other words, the change in experience of text. To summarize, modern media techniques make reading become writing, when writing becomes clicking (an action taken upon the texture), and clicking becomes the experience of text. Another goal is to present a special role of the texture as the tool of text’s creation as well as the place of cohesion. The importance of semiotic tissue of digital text, especially in the case of digital art, is visible in the formation of intratextual relations. These relations are created in the process of working one element of texture onto another, which allow them to play an important role in the creation of textual meaning.