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PL EN


2018 | 9 | 117 - 130

Article title

Pracuje w korytarzu, pisze po ścianach, a kąpiel bierze wśród kwiatów, czyli obrazy mieszkań konsumentów w przekazie magazynów wnętrzarskich

Title variants

EN
“She works in the corridor, writes on the walls and takes a bath among flowers”, or images of consumer homes in the discourse of interior design magazines

Languages of publication

PL

Abstracts

EN
The article presents the requirements of a consumer society towards the living space of (ideal) consumers. The subject of the analysis are discursive constructions of apartments (at the level of text and image) present in the message of interior design magazines. Apartments defined in this way are referred to as aesthetic apartments. The main themes of the analysis conducted by the author are: the narrative of the message, the presentation of hosts as perfect consumers, indicators of “proper” consumption that are present in the living space and the process of ndividualization of consumer life in the created living space.

Keywords

Year

Volume

9

Pages

117 - 130

Physical description

Contributors

  • Uniwersytet Opolski

References

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.desklight-e142ccdc-6699-4e47-9530-58e09c64c344
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