NEGATYWNA TELEWIZYJNA REKLAMA POLITYCZNA W WYBORACH DO PARLAMENTU EUROPEJSKIEGO W POLSCE W 2009 ROKU

• Authors: Friedrich Marek

Title variants

EN

NEGATIVE TELEVISION POLITICAL ADVERTISING IN THE 2009 ELECTIONS TO THE EUROPEAN PARLIAMENT IN POLAND

• Languages of publication: PL EN

Abstracts

EN

Negative television political advertising has become an instrument commonly found in election campaigns in most democratic countries around the world. This article is intended to show the functioning of this element of political marketing, focusing in par-ticular on its presence on Polish soil. This article indicates the genesis of negative televi-sion political advertising, its nature, significance, and provides an analysis that included sample ads by the campaign staffs of Law and Justice, Civic Platform and Democratic Left Alliance, which were broadcast during the election campaign before the election to the European Parliament in 2009.

Keywords

EN

political marketing; negative campaign; political advertising; election 2009; European Parliament; Law and Justice; Civic Platform; Democratic Left Alliance

• Publisher: Uniwersytet Rzeszowski. Wydawnictwo Uniwersytetu Rzeszowskiego
• Journal: Polityka i Społeczeństwo
• Year: 2015
• Issue: 1(13)
• Pages: 92-103 (12)

Contributors

author

Friedrich Marek

• Instytut Politologii, Wydział Nauk Społecznych, Uniwersytet Gdański, ul. Bażyń-skiego 4, 80-952 Gdańsk, e-mail: [e-mail]

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Identifiers

DOI

10.15584/polispol.2015.1.8