Budowa zaufania w gospodarce elektronicznej przez zastosowanie użyteczności technologii i bezpieczeństwa witryny e-commerce

• Authors: Monika Woźniak

Title variants

EN

BUILDING CONFIDENCE IN THE ELECTRONIC ECONOMY WITH THE ASSISTANCE USABILITY OF TECHNOLOGY AND SAFETY OF E-COMMERCE SITE

• Languages of publication: PL

Abstracts

EN

The present stage of development of the world was finally called globalization. Name this gained through the networked economy - the economy without any boundaries. The evolution of this form of economy followed with remarkable rapidity, causing unexpected changes both in economics and social life. But in it as in any other economy base is the human factor. With this assumption arisen researches on the usability of e-commerce Web sites. Article raises the issue of significance of building a confidence in a specific environment, which is the electronic economy, which by its nature is characterized by high variability, causes that the human factor feeling of uncertainty and danger. Companies that manage to move their users on the scale as far as possible toward the trust will become competitive in e-commerce environment. This paper proposes ways to achieve this effect through the use of usability in the area of technology and security, as important aspects for each e-commerce sites. Companies with specific awareness of the networked economy, on issues of trust and facing increasing restrictions on the scope to compete on the basis of the offered products / services and prices, are facing the need to seek new solutions. The purpose of this article is to recognize and output to meet the need.

Keywords

EN

E-COMMERCE; TRUST; SECURITY; E-BUSINESS

• Publisher: Wydział Zarządzania - Uniwersytet Gdański
• Journal: Zarządzanie i Finanse
• Year: 2012
• Volume: 2
• Issue: 1
• Pages: 127-138

Contributors

author

Monika Woźniak

• Katedra Informatyki Ekonomicznej, Wydział Zarządzania, Uniwersytet Gdański, Centrum Dydaktyczno-Konferencyjne UG, ul. Piaskowa 9, 81-864 Sopot