The impact of incentives on prosumers knowledge sharing – the dimension of their characteristics

• Authors: Eisenbardt Monika

Title variants

PL

Wpływ zachęt na dzielenie się wiedzą prosumentów przez pryzmat ich cech demograficznych

• Languages of publication: EN

Abstracts

EN

One of the most important challenges for enterprises is to engage prosumers in knowledge sharing. This problem is addressed by incentives which can encourage prosumers to share knowledge. The aim of this paper is to examine prosumers need for incentives to share knowledge. The reported outcomes are the result of the questionnaire survey that yielded responses from 783 prosumers. The results show that prosumers need incentives to share knowledge. The statistical analyses indicated that there were significant differences between prosumers with different education level whilst there were no significant differences between females and males as to incentives needed by them to engage in knowledge sharing. The analysis of different generations shows that there were significant differences between age generations, especially between the youngest (Z generation) and the oldest ones (Builders and Baby-Boomers combined generations). What is more, the results show that prosumers do need incentives. Only less than 10% of prosumers indicated that they do not need incentives to engage in knowledge sharing. This suggests that prosumers, regardless their gender, education level, and age, pay attention to incentives and without them, they are not willing to share knowledge with businesses.

PL

Jednym z istotnych wyzwań dla współczesnych przedsiębiorstw jest zachęcenie prosumentów do angażowania się w projekty biznesowe i dzielenie się wiedzą. Aby skłonić prosumentów do dzielenia się wiedzą, przedsiębiorstwa oferują im różnego rodzaju zachęty. Celem artykułu jest analiza wpływu zachęt na dzielenie się wiedzą przez prosumentów przez pryzmat ich cech demograficznych. Artykuł prezentuje wyniki badania ankietowego, w którym udział wzięło 783 prosumentów. Wyniki pokazują, że prosumenci potrzebują zachęt, aby dzielić się wiedzą. Analizy statystyczne wykazały, że występowały istotne różnice między prosumentami o różnym poziomie wykształcenia, podczas gdy nie było istotnych różnic między kobietami i mężczyznami w zakresie zachęt skłaniających ich do dzielenia się wiedzą. Analiza różnych pokoleń pokazała, że występowały istotne różnice między pokoleniami, szczególnie między najmłodszym (pokolenie Z) i najstarszymi (builders i baby-boomers). Co więcej, wyniki pokazują, że zachęty wpływają na chęć prosumentów do dzielenia się wiedzą. Tylko mniej niż 10% prosumentów wskazało, że nie potrzebują zachęt do angażowania się w dzielenie się wiedzą. Sugeruje to, że prosumenci, niezależnie od płci, poziomu wykształcenia i wieku, zwracają uwagę na zachęty i bez nich nie chcą dzielić się wiedzą z przedsiębiorstwami.

Keywords

EN

incentives; consumer; prosumer; age generations

PL

zachęty; konsument; prosument; pokolenia

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
• Journal: Informatyka Ekonomiczna
• Year: 2019
• Issue: 2 (52)
• Pages: 41-57

Contributors

author

Eisenbardt Monika

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