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2011 | 85 :Polityka gospodarcza w świetle kryzysowych doświadczeń | 49-76

Article title

Polityka konsumencka – źródła, pojęcie i narzędzia

Authors

Title variants

EN
Consumer Policy-Sources, Concept and Tools

Languages of publication

PL

Abstracts

PL
Opracowanie przedstawia podstawy teoretyczne polityki konsumenckiej, a mianowicie niedoskonałość konkurencji, asymetrię informacyjną, występowanie kosztów transakcyjnych i nierówności partnerów umów konsumenckich oraz wady podejmowania decyzji przez samych konsumentów. Dodatkowym argumentem za prowadzeniem polityki konsumenckiej są szybkie zmiany na rynkach konsumenckich, w następstwie deregulacji i globalizacji. Rozszerzają one możliwości wyboru przez konsumentów, ale jednocześnie narażają ich na zwiększone ryzyko. Argumentem są także nielojalne praktyki handlowe, wykorzystujące decyzyjne ograniczenia konsumentów. Opracowanie zawiera ponadto przegląd narzędzi polityki konsumenckiej używanych w krajach OECD i sposobu ich dostosowania do konkretnych warunków społeczeństwa i gospodarki, w jakich mają być wykorzystywane. Przedstawia ono także wieloetapowy proces podejmowania decyzji związanych z reagowaniem na problemy pojawiające się na rynkach dóbr konsumpcyjnych.
EN
The research paper presents the rudiments of consumer policy, i.e. imperfectness of competition, asymmetry of information, the occurance of transation costs and inequality of consumer agreements parties as well as weaknesses of taking decisions by consumers alone. Still another argument in favour of conducting consumer policy are fast changes in consumer markets resulting from deregulation and globalisation. The changes provide consumers with a possibility of wider choice, although –at the same time- they pose a larger risk to consumers. Disloyal trading practices that make use of restraints on consumer decisions are one more argument favouring the consumer policy. The paper also includes a review of consumer policy tools used in OECD countries and methods of their adjustment to specific social and economic conditions in which they are to be applied. The paper also presents a multi-stage process of making decisions concerning reacting to problems emerging in consumer goods markets.

References

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Document Type

Publication order reference

Identifiers

ISSN
0866-9503

YADDA identifier

bwmeta1.element.desklight-ff05a7f5-9d92-469f-9ee1-49633c31b0ff
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