Blogi jako platforma komunikowania na przykładzie blogów uczelnianych

• Authors: Ewa Hope

Title variants

EN

Blogs as a Platform to Communicate - the Example of Academic Blogs

• Languages of publication: PL

Abstracts

EN

The thesis I put forward in my article is that of an essential role of blogs as an incredibly efficient communication platform in the times of media convergence. This communication tool plays a particularly important role in PR activities of a university - a tool with the help of which functions of a university can be realized as well as those which are realized by the highest level of PR development - in 2-way symmetrical model of Hunt and Grunig. I prove my thesis by analyzing recent literature on the subject, websites of state universities in Poland, and functioning of blogs at the Faculty of Management and Economics at Gdansk University of Technology. In the article I propose - as conclusions - building a strategy for improving communication in educational institutions through such tools as blogs

Keywords

PL

Blogi; Komunikowanie; Media komunikowania

EN

Blogs; Communication; Media communication

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2013
• Volume: 157
• Pages: 22-33

Contributors

author

Ewa Hope

References

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Identifiers

ISSN

2083-8611