Strategic planning and change management. Examples of Barcelona, Seville and Saragossa (Spain)

• Authors: María Jesús González González , Alejandro López González
• Languages of publication: EN

Abstracts

EN

This work attempts to underline that motivating and managing change in the mentality of its environment, and being in tune with society’s changing needs is the basis of successful strategic planning. Our aim is to highlight planning as a way of learning, that is, planning implies changing ways of thinking, not making plans. Strategic learning requires releasing the mind in order to slip flexibly into the continuous line and to achieve the creation of possible action courses from a fertile dialogue between thought and action. Using our insights from the two literatures, we propose a dynamic, integrative conceptual model of change based on organizational learning. This practice has been analysed in three Spanish cities where important events have taken place.

Keywords

EN

strategic planning; learning process; change; Seville; Barcelona; Saragossa

• Publisher: Sciendo
• Journal: Bulletin of Geography. Socio-economic Series
• Year: 2015
• Volume: 29
• Issue: 29
• Pages: 47-64

Dates

published

2015-09-01

received

2014-05-07

revised

2015-03-03

accepted

2015-04-28

online

2015-07-27

Contributors

author

María Jesús González González

• University of León, Department of Geography and Geology, Spain

author

Alejandro López González

• University of León, Department of Geography and Geology, Spain

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Identifiers

DOI

10.1515/bog-2015-0024