Monitoring regional competitiveness using the BSC method: A case of the Czech national tourism organisation

• Authors: Monika Palatková , Gabriela Hrubcová
• Languages of publication: EN

Abstracts

EN

The paper focuses on the adaption of the theoretical models of the regional tourism competitiveness to the conditions of the Czech Republic. The authors of this study analyze a newly emerged theoretical model of regional competitiveness monitoring with respect to the current data availability. The ultimate aim is to specify a proposal for the Czech national tourism organization (CzechTourism) in terms of practical usage and monitoring of the competitiveness model. The principal question is how and why to monitor the competitiveness of a tourist destination at the regional and national levels in the Czech Republic. The next step of the project is the conducting of the research, testing of the model and the implementation.

Keywords

EN

Regional competitiveness; balanced scorecard (BSC); national tourism organisation; Czech Republic

• Publisher: Sciendo
• Journal: Czech Journal of Tourism
• Year: 2014
• Volume: 3
• Issue: 2
• Pages: 107-126

Dates

published

2015-08-01

accepted

2015-08-11

online

2015-10-29

Contributors

author

Monika Palatková

• CzechTourism in Prague, Czech Republic

author

Gabriela Hrubcová

• University of Economics in Prague, Czech Republic

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Identifiers

DOI

10.1515/cjot-2014-0006