Weyerhaeuser: A Good Reputation Instilled in Culture

• Authors: Zbigniew Bochniarz , Jacek Lipiec
• Languages of publication: EN

Abstracts

EN

The paper addresses the concept of Weyerhaeuser’s culture which was transformed as the result of mergers and implemented policies against recession. The culture, particularly their long-term vision and values played a crucial role in Weyerhaeuser’s company. Frederick Weyerhaeuser, founder of the firm, realized that a firm’s reputation was the most important asset. Significant increases in housing demand over 1997-2005 had led to an enormous pressure for faster deliveries and innovations in the construction industry. Weyerhaeuser decided to become global leader by transforming its culture and launching the iLevel concept7.

Keywords

EN

corporate culture; family firm; Weyerhaeuser

• Publisher: Sciendo
• Journal: Journal of Intercultural Management
• Year: 2015
• Volume: 7
• Issue: 2
• Pages: 21-29

Dates

published

2015-06-01

online

2016-01-29

Contributors

author

Zbigniew Bochniarz

• University of Washington

author

Jacek Lipiec

• Warsaw School of Economics

References

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Identifiers

DOI

10.1515/joim-2015-0008