The Slovak Republic Regional Development through Cluster Iniciative

• Authors: V. Littvova
• Languages of publication: EN

Abstracts

EN

The current market environment is defined by constant financial and global changes. For companies operating in market business activities it has been increasingly difficult to adapt and remain competitive in such environment. In accordance with the exclusive survey among young entrepreneurs, one in four of them starts their business without training and about a one third has no idea how to get to the customers. Constant financial and global changes cause that existing organizations realizing business activity adapt and remain competitive ability with increasing difficulties. Several organizations, as self-employed units are not able to cope with handicaps or use the positives that globalization brings on the world's markets. The process of globalization requires highly flexible receiving of innovative solutions which often especially SMEs are not able to carry out. One of the possible strategies which organization can receive to maintain its competitive advantage is the “cluster” formation.

Keywords

EN

current market; cluster initiative; clusters marketing; common trade; regional development

• Publisher: Sciendo
• Journal: Creative and Knowledge Society
• Year: 2014
• Volume: 4
• Issue: 2

Dates

published

2014-12-01

online

2016-02-04

Contributors

author

V. Littvova

• Ekonomická univerzita v Bratislave, Bratislava, Slovenská republika

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Identifiers

DOI

10.2478/cks-2014-0009