Social networking sites in a customer communication based on author’s own research

• Authors: Dominika Kaczorowska-Spychalska
• Languages of publication: EN

Abstracts

EN

A role of social media in a communication process with a contemporary customer is systematically increasing, which is reflected in a size of marketing budgets allocated to this objective. Hence, people have always shared their opinions, remarks, and feelings, and social networking sites are perfect space for that purpose. Brands, which will understand the social media essence and lead a narration with their customers in a creative way, have an opportunity to last longer in their awareness. However, it is worth to consider what the customers expect and what they are inspired by which makes them active in social networking services.

Keywords

EN

social media; communication; consumers

• Publisher: Sciendo
• Journal: Journal of Intercultural Management
• Year: 2014
• Volume: 6
• Issue: 1
• Pages: 111-125

Dates

published

2014-03-01

online

2014-05-30

Contributors

author

Dominika Kaczorowska-Spychalska

• University of Social Sciences

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Identifiers

DOI

10.2478/joim-2014-0007