Social Conformity and Response Bias Revisited: The Influence of "Others" on Japanese Respondents

• Authors: Chisuzu Kondo , Chiaki Saito , Ayaka Deguchi , Miki Hirayama , Adam Acar
• Languages of publication: EN

Abstracts

EN

This study was undertaken to investigate the impact of other respondents' answers on individual responses in survey studies. The study employed four different conditions and manipulated the direction and the level of social pressure. The results have confirmed that social desirability bias hugely impacts individual answers. It was found that respondents are seven times more likely to choose a socially unacceptable option if majority of the preceding respondents also have chosen the same option. Additionally, the existence of an interviewer during data collection was found to be a factor pressuring respondents to give more socially acceptable responses.

Keywords

EN

social conformity; response bias; interviewer effect; immoral choices; Japanese respondents

• Publisher: Sciendo
• Journal: Human Affairs
• Year: 2010
• Volume: 20
• Issue: 4
• Pages: 356-363

Dates

published

2010-12-01

online

2010-12-16

Contributors

author

Chisuzu Kondo

• Hyogo-Ken, Kobe-Shi Nishi-Ku Gakuen Hagashi Machi 9-1 Japan

author

Chiaki Saito

• Hyogo-Ken, Kobe-Shi Nishi-Ku Gakuen Hagashi Machi 9-1 Japan

author

Ayaka Deguchi

• Hyogo-Ken, Kobe-Shi Nishi-Ku Gakuen Hagashi Machi 9-1 Japan

author

Miki Hirayama

• Hyogo-Ken, Kobe-Shi Nishi-Ku Gakuen Hagashi Machi 9-1 Japan

author

Adam Acar

• Hyogo-Ken, Kobe-Shi Nishi-Ku Gakuen Hagashi Machi 9-1 Japan

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Identifiers

DOI

10.2478/v10023-010-0036-6