Competitive Location Assessment – the MCI Approach

• Authors: Nermin Oruc , Boris Tihi
• Languages of publication: EN

Abstracts

EN

In this paper, we have investigated the list of determinants that influence customers to create a short-term preference to a particular store. A survey among 240 households in Sarajevo was conducted in order to reveal their preferences. The results of the MCI model have identified several main stores’ characteristics which have a key influence on customers’ patronage decisions. The findings also suggest that customers, in making their patronage decisions, and hence making their preferences to a particular store, choose among a limited list of alternatives, which implies that competition among outlets is more space limited than had been expected.

Keywords

EN

Store choice behaviour; retail gravity model; revealed preference

• Publisher: Sciendo
• Journal: South East European Journal of Economics and Business
• Year: 2012
• Volume: 7
• Issue: 2
• Pages: 35-49

Dates

published

2012-11-01

online

2013-03-09

Contributors

author

Nermin Oruc

• Assistant Professor at IUS, Sarajevo and Affiliate Fellow at CERGE-EI, Prague

author

Boris Tihi

• University of Sarajevo, School of Economic and Business

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Identifiers

DOI

10.2478/v10033-012-0013-7