Sustainability as a Tool for Increasing Competitiveness

• Authors: Peter Štefaňák
• Languages of publication: EN

Abstracts

EN

One of the main aims of companies is to reach quality of products and services. In particular, good quality of services is a highly rated factor so the price often stands behind. Nevertheless, many companies focus on the quality as the customer is willing to pay for it. The company is more competitive; however, they must strive to achieve continual improvements. Accepting the principles of sustainable development is one of the instruments or strategies to reach competitive growth. Currently this notion is being profaned and often considered only as a simple phrase, but many companies from different spheres, such as tourism, electrical engineering, retail, civil engineering, etc., show its real benefits. Companies create strategies of sustainable development following company competitiveness.

Keywords

EN

Sustainability; competitiveness; strategy; environment

• Publisher: Sciendo
• Journal: Studia Commercialia Bratislavensia
• Year: 2011
• Volume: 4
• Issue: 15
• Pages: 469-476

Dates

published

2011-01-01

online

2011-12-25

Contributors

author

Peter Štefaňák

• Faculty of Commerce, Department of Commodity Science and Product Quality, University of Economics in Bratislava, Dolnozemská cesta 1, 852 35 Bratislava

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Identifiers

DOI

10.2478/v10151-011-0010-3