Incentives and Inhibitors of Sustainable Consumption: A Qualitative Study among Urmia Informants

• Authors: Sara Karimzadeh , Mohammad Abbaszadeh , Eva Kasparova
• Languages of publication: EN

Abstracts

EN

Sustainable consumption in Iran needs serious attention. The present study, using the qualitative approach, studies the status of sustainable consumption among Urmia citizens as well as the incentives and inhibitors affecting this behavior. The data was collected through semi-structured deep interviews. Data analysis showed that the simultaneous effect of incentives and inhibitors of consumer behavior has led to the emergenceof a “Paradoxical Sustainable Consumption” among the informants. It means that on one hand, individuals with health-oriented, economy-oriented, and nature-oriented incentives which are incentives of sustainable behavior show sustainable consumption behavior, but on the other hand due to informants’ dissatisfaction with institutional and social structures that have a deterrent role in the formation of the sustainable consumption behavior they show an unsustainable consumption pattern.

Keywords

EN

sustainable consumption (SC); paradoxical sustainable consumption; incentives; inhibitors; social structure

• Publisher: Polskie Towarzystwo Socjologiczne
• Journal: Polish Sociological Review
• Year: 2019
• Volume: 208
• Issue: 4
• Pages: 477-492

Dates

published

2019-12-12

Contributors

author

Sara Karimzadeh

• University of Trento, Italy

author

Mohammad Abbaszadeh

• University of Tabriz, Iran

author

Eva Kasparova

• University of Economics in Prague

Identifiers

DOI

10.26412/psr208.06