Rozwój koncepcji społecznej odpowiedzialności przedsiębiorstw

• Authors: Ewa Grzegorzewska-Ramocka

Title variants

EN

Development of the Corporate Social Responsibility Concept

• Languages of publication: PL

Abstracts

EN

The article presents the essence and development of the corporate social responsibility concept, from Adam Smith’s views based on the classic economy to the present approaches. An enterprise operates and fulfils a specified social role by disposal of social resources. The method and scope ofits involvement in implementation of universal human aims, especially those relating to common future, constantly evolves with social development. Nevertheless, it is not possible to impose on enterprises the responsibility for sustainable social development. This must be understood and accepted by enterprises, in accordance with expectations of the society at a given stage of development. In the Author’s opinion, strategic marketing can play a significant role in building corporate social responsibility.

• Publisher: Szkoła Główna Handlowa w Warszawie. Kolegium Analiz Ekonomicznych
• Journal: Gospodarka Narodowa. The Polish Journal of Economics
• Year: 2004
• Volume: 195
• Issue: 10
• Pages: 65-85

Dates

published

2004-10-25

Contributors

author

Ewa Grzegorzewska-Ramocka

Identifiers

DOI

10.33119/GN/113704