Optimalizacia nastrojov marketingoveho mixu v aplikacii na konkretny podnik

• Authors: Kusa Alena
• Languages of publication: SK

Abstracts

EN

The research study deals with the optimization of marketing mix on the Kotler model and the application of this model on a selected product of wood company.

Keywords

EN

EQUATION OF PROFIT AND SALES; MARKETING BUDGET; MARKETING MIX; OPTIMIZATION OF MARKETING MIX; PROFIT MAXIMIZATION

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Fakulta masmediálnej komunikácie Univerzita sv. Cyrila a Metoda
• Journal: Communication Today
• Year: 2010
• Volume: 1
• Issue: 2
• Pages: 120-135
• Document type: ARTICLE

Contributors

author

Kusa Alena

• doc. Ing. Alena Kusa, PhD., Katedra marketingovej komunikacie, Fakulta masmedialnej komunikacie UCM, Nam. J. Herdu 2, 917 01 Trnava, Slovak Republic

Identifiers

CEJSH db identifier

11SKAAAA092927