EN
The author characterises the dichotomy of economic rationality and values as it was formed in economic theory from the modern times until today. The pretension of the homo oeconomicus model to universality (mainly with the occurrence of neoliberalism) raised discussions within social sciences. It has been criticized also in the economy as such with attempts to find a new paradigm which would supersede the dichotomic way of thinking and respond appropriately to the calls for integration, mainly of the social and ecological dimension, which is becoming more and more urgent in the processes of globalisation.