Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

PL EN

Journal

Acta Universitatis Lodziensis. Folia Sociologica

2007 | 32 |

Article title

Ikonologia reklamy społecznej w Polsce i w Szwecji

Authors

Krzyszkowski, Michał

Content

Full texts:
Folia Sociologika 32 2007 58-75.pdf

Title variants

Languages of publication

Abstracts

EN
The article attempts to analyze the phenomenon of social advertising in Poland and Sweden. Using the research method of Ervin Panofsky, the author describes samples of social advertising from Kotler’s four social marketing areas: health, preventing injuries, environment and community involvement. Both qualitative and quantative comparative research is done in order to analyze socio-cultural differences between both countries.

Keywords

Publisher

Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego

Journal

Acta Universitatis Lodziensis. Folia Sociologica

Year

2007

Volume

32

Physical description

Dates

published
2007

Contributors

author
Krzyszkowski, Michał

References

Document Type

Publication order reference

Identifiers

URI
http://hdl.handle.net/11089/11065

YADDA identifier

bwmeta1.element.hdl_11089_11065
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.