Product placement as a way of promoting on an international scale based on a series of films about James Bond

• Authors: Anielak, Karolina

Abstracts

EN

This article presents the characteristics of product placement as global promotion. The reader may refer to the types of product placement, its regulatory framework and its short genesis and evolution. The paper presents the results of a survey conducted on a group of 123 respondents. The survey results indicate that product placement in James Bond films is noticeable by more than 90% of respondents. The respondents have positive opinions on the use of product placement to promote the products. This may encourage potential investors to make more use of film as a medium of product placement.

Keywords

EN

product placement; history of product placement; kinds of product placement; James Bond; M31; M37

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Ekonomia Międzynarodowa
• Year: 2015
• Volume: 012

Dates

published

2015-12

Contributors

author

Anielak, Karolina

other

University of Lodz

Identifiers

URI

http://hdl.handle.net/11089/16365