Bełkot techniczny jako przejaw polszczyzny konsumpcyjnej

• Authors: Jachimowska, Katarzyna

Title variants

PL

Technical gibberish as a symptom of consumptive Polish language

Abstracts

EN

The article draws the attention to, described by Kazimierz Ożóg, symptom of consumptive Polish language like technical gibberish. Its characteristics comprise amongst other: using a list of technical parameters of a device, which does not warrant a disclosure of product benefits and its functionalities; accumulation of foreign names supplemented with numbers, letter symbols and acronyms; unusual semantic cohesion of words used for the purpose of exaggeration; technical foreign terminology. Analysed in the article informational-persuasive language acts directed at modern technology products, are symptoms of currently popular consumerism, which leads to a creation of promotional and marketing technical gibberish.

Keywords

EN

advertising; consumptive culture; consumptive Polish language; marketing; persuasion; technical gibberish (bełkot techniczny; kultura konsumpcyjna; marketing; perswazja; polszczyzna konsumpcyjna; reklama

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Linguistica
• Year: 2015
• Volume: 049

Dates

published

2015

Contributors

author

Jachimowska, Katarzyna

other

Uniwersytet Łódzki, Katedra Współczesnego Języka Polskiego

other

[e-mail]

Identifiers

URI

http://hdl.handle.net/11089/17381

DOI

10.18778/0208-6077.49.01