Strategie językowe w interakcji handlowej na Twitterze

• Authors: Tereszkiewicz, Anna

Title variants

PL

Linguistic strategies in business interaction on Twitter

Abstracts

EN

The aim of the analysis was to investigate linguistic strategies used in business interaction between clients and firms on selected business profiles on Twitter. The analysis aimed at establishing which strategies are used in the interaction. The analysis referred to the classification of strategies suggested by Zgółkowa and Pałka based on von Thun’s four-sides model of communication. Strategies used on four levels of the message were analysed, i.e. on the factual level, relationship level, self-revelation level and appeal level. The analysis indicated that strategies transposed from other media are used in the interaction. An undeniable asset of this medium is, however, the possibility to combine a range of forms of interaction and strategies.

Keywords

EN

linguistic strategies; business interaction; Twitter; strategie językowe; interakcja handlowa

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Linguistica
• Year: 2015
• Volume: 049

Dates

published

2015

Contributors

author

Tereszkiewicz, Anna

other

Uniwersytet Jagielloński, Katedra Językoznawstwa Angielskiego

other

[e-mail]

Identifiers

URI

http://hdl.handle.net/11089/17390

DOI

10.18778/0208-6077.49.02