Tendencje zmian w konsumpcji a kierunki rozwoju marketing

• Authors: Mazurek-Łopacińska, Krystyna

Title variants

PL

The Tendencies of Changes in Consumption and Directions of Marketing Development

Abstracts

EN

This article considers the tendencies in consumption patterns and the changes in business environment and their impact on evolution in marketing activities and concepts. Author presents the ideas of the ecological marketing, micromarketing, CRM, retro marketing as an effect of developing consumers’ expectations, loyalty, satisfaction etc. The article concludes with a number of implications for marketing management.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2005
• Volume: 184

Dates

published

2005

Contributors

author

Mazurek-Łopacińska, Krystyna

other

Akademia Ekonomiczna we Wrocławiu, Katedra Badań Marketingowych

Identifiers

URI

http://hdl.handle.net/11089/18029