WIZERUNEK W NAZWIE (NA MATERIALE NAZW POLSKICH I ROSYJSKICH KART PŁATNICZYCH)

• Authors: Jóźwiak, Jolanta

Title variants

PL

THE CONCEPT OF A POTENTIAL CUSTOMER AS SUGGESTED BY POLISH AND RUSSIAN NAMES OF CHARGE CARDS

Abstracts

EN

The aim of the paper is to present how the part of the structure of the name can create a picture of a potential client. The Polish and Russian names of charge cards were analyzed and various groups of these names were discussed, for example: the most traditional/standard names of credit and debit cards as well as preferential cards, cards addressed to women, young people and specific, so called, social cards. The similarities and differences of the economic systems of both countries were also taken into consideration.

Keywords

EN

names of charge cards; nomination; business communication; Polish-Russian comparison

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Linguistica Rossica
• Year: 2013
• Volume: 09

Dates

published

2014-04-01

Contributors

author

Jóźwiak, Jolanta

other

Uniwersytet Kazimierza Wielkiego, Bydgoszcz (Polska)

Identifiers

URI

http://hdl.handle.net/11089/4054