Makropolityka, makromarketing, mikromarketing - problem relacji i odpowiedzialności

• Authors: Styś, Stanisław

Title variants

PL

Macropolitics, Macromarketing, Micromarketing - Problem of Relations and Responsibility

Abstracts

EN

In the article author pays attention to matters of relations between the elements of the environments - especially in macro scale - and the efficiency of company's marketing performance. Globalization and integration process requires active attitude towards macropolitics. It should create complementary set of elements promoting marketing performance on various levels.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Styś, Stanisław

other

Akademia Ekonomiczna we Wrocławiu, Katedra Badań Procesów Usługowych

Identifiers

URI

http://hdl.handle.net/11089/7238