Marketing partnerski w gminie (założenia a rzeczywistość)

• Authors: Zeman-Miszewska, Ewa , Krakowiak, Monika

Title variants

PL

Partner Marketing in Territorial Division

Abstracts

EN

Competition of the environment, complexity and changes in the economic processes, the evolve of the representative democracy through to democracy based on the dialog create a special role of the information, communication and knowledge. Because of that there appears the need of development of communication systems in the regions/territorial divisions. The local government is concentrated on the aims and the rules of local community what leads them to be marketing orientated. They can influence both the members of local community as well as outsiders if their goals or businesses are or able to be integrated with community's aims. Integration of local investors (also those potential) can create quite stable relations, which are based on the roles and assumes of partner marketing. The basic element of this process is well prepared communication system.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Zeman-Miszewska, Ewa

author

Krakowiak, Monika

other

Akademia Ekonomiczna w Katowicach, Katedra Badań Rynkowych i Marketingowych

Identifiers

URI

http://hdl.handle.net/11089/7258