Marketing we współczesnych procesach tworzenia i dostarczania wartości klientom

• Authors: Szymura-Tyc, Maja

Title variants

PL

Marketing in the Contemporary Process of Creating and Delivering Values to Customer

Abstracts

EN

Marketing as a management and social process is responsible for creating and delivering value to customers. The value creating processes are strongly influenced by the New Economy conditions. Therefore marketing role in the value creating processes is changing. It integrates the value creating activities of partners in the value net. Marketing competencies become responsible for creating competitive advantage of enterprises and their networks in the New Economy conditions.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 1

Dates

published

2004

Contributors

author

Szymura-Tyc, Maja

other

Akademia Ekonomiczna w Katowicach, Katedra Polityki Rynkowej i Zarządzania Marketingowego

Identifiers

URI

http://hdl.handle.net/11089/7259