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Title variants
Territorial Marketing in the Development Strategies of Provinces
Languages of publication
Abstracts
The paper shows the nature of regional marketing against the background of He territorial and municipal marketing. In the conditions of the administrative system functioning in Poland the regional marketing is defined as intentional and systematic activity of He provincial government in co-operation with commune and poviat councils. Through processes of exchange and influence it aims at the recognition, shaping and fulfilling the needs of provincial community. The further part of the paper contains the results of an analyses of the development of Polish provinces from the viewpoint of their using regional marketing instruments. The research has revealed significant differentiation between the level of using marketing tools in the development strategies worked out by regional governments.
Keywords
Year
Volume
Physical description
Dates
published
2004
Contributors
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/7275
YADDA identifier
bwmeta1.element.hdl_11089_7275
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