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PL EN

Journal

Acta Universitatis Lodziensis. Folia Oeconomica

2004 | 179 cz. 1 |

Article title

Perspektywy rozwoju marketingu usług edukacyjnych szkolnictwa wyższego w Polsce

Authors

Krzyżanowska, Magdalena

Content

Full texts:
388-396.pdf

Title variants

PL
Development Perspectives for Services Marketing of Higher Education Institutions in Poland

Languages of publication

Abstracts

EN
The literature reflects remarkably little effort to develop a framework for understanding the implementation of the marketing concept by higher education institutions. The author presents a model of market orientation development within higher education institutions in Poland. She draws on 25 field interviews with vice-chancellors in diverse organizations. Managerial implications of this research are discussed.

Keywords

Publisher

Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego

Journal

Acta Universitatis Lodziensis. Folia Oeconomica

Year

2004

Volume

179 cz. 1

Physical description

Dates

published
2004

Contributors

author
Krzyżanowska, Magdalena
other
Szkoła Główna Handlowa w Warszawie, Katedra Rynku i Marketingu

References

Document Type

Publication order reference

Identifiers

URI
http://hdl.handle.net/11089/7287

YADDA identifier

bwmeta1.element.hdl_11089_7287
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