Postawy i zachowania polskich konsumentów u progu integracji z UE (w świetle wyników badań ankietowych)

• Authors: Mazurek-Łopacińska, Krystyna

Title variants

PL

Customer's Behaviors on the Verge of Integration With European Union ( In the Light of Guestionnaire-based Research Results)

Abstracts

EN

European culture is the mélange of cultural heritages regional, local and minority cultures. Polish people associate European culture with values such as: tolerance for others, openness on new ideas, environment protection, care of health and fitness, state's concern with satisfy citizen's needs and also aspiration for fulfillment, big importance of electronic technology, high level of citizen's security, strong aspiration for success. Distances which divide Poles from European culture result from differences in hierarchy of life's values, maintenance's cost and attitudes and consumer behaviors. Processes of globalization and Poland's integration with European Union stimulate modern trends in behaviors of Polish customers and also influence on level of Polish people consumer ethnocentrism.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 2

Dates

published

2004

Contributors

author

Mazurek-Łopacińska, Krystyna

other

Akademia Ekonomiczna we Wrocławiu, Katedra Badań Marketingowych

Identifiers

URI

http://hdl.handle.net/11089/7479