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Publisher
Sciendo
Journal
Management & Marketing
Year
2016
Volume
11
Issue
2
Identifiers
Cover
Volume contents
2
article:
Sugar in disguise or healthy indulgence: A cross-cultural comparision of the perceptions of dietary vice/virtue bundles
(
Jiraporn N.
,
Charinsarn A. R.
,
Sheridan M.
), p. 410-430
article:
Motivational effects of pay dispersion in pay for performance programs implemented in Romanian companies
(
Urieşi S.
), p. 431-448
article:
Trends in the internationalization of European higher education in a convergence perspective
(
Dima A. M.
,
Vasilache S.
), p. 449-457
article:
HR strategy – necessity or fad for business sustainability?
(
Ghinea V. M.
,
Moroianu M.
), p. 458-469
article:
Investigating the impact of viral message appeal and message credibility on consumer attitude toward the brand
(
Esmaeilpour M.
,
Aram F.
), p. 470-483
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