Generative artificial intelligence as a new context for management theories: analysis of ChatGPT

• Authors: Pawel Korzynski , Grzegorz Mazurek , Andreas Altmann , Joanna Eldys , Ruta Kazlauskaite , Joanna Paliszkiewicz , Krzysztof Wach , Ewa Ziemba

Abstracts

EN

Purpose – The primary purpose of this paper is to examine how generative Artificial Intelligence (AI) such as ChatGPT may serve as a new context for management theories and concepts. Design/methodology/approach – The paper presents the analyses of selected management theories on decision-making, knowledge management, customer service, human resource management and administrative tasks and explains what may change after generative AI adoption. Findings – The paper indicates that some management theories and concepts need to be studied in the generative AI environment that may influence managerial work at the strategic, functional and administrative levels. Research limitations/implications – This paper is an opinion piece article and does not refer to empirical data. It formulates some conclusions to further empirical research studies. Originality/value – The paper analyzes selected management theories in a new technological setting. The paper also provides information about the functions of generative AI that are useful in understanding and overcoming how new technology may change organizations and management.

Keywords

EN

Generative AI; ChatGPT; Management theories; Decision-making; Knowledge management; Customer service; Human resource management; Business administration

• Publisher: Akademia Leona Koźmińskiego
• Journal: Central European Management Journal
• Year: 2023
• Volume: 31
• Issue: 1
• Pages: 3-13

Dates

published

2023

Contributors

author

Pawel Korzynski

• Kozminski University

author

Grzegorz Mazurek

• Kozminski University

author

Andreas Altmann

• The Entrepreneurial School, Innsbruck

author

Joanna Eldys

• Bialystok University of Technology

author

Ruta Kazlauskaite

• ISM University of Management and Economics, Kaunas

author

Joanna Paliszkiewicz

• Warsaw University of Life Sciences

author

Krzysztof Wach

• Cracow University of Economics

author

Ewa Ziemba

• University of Economics in Katowice

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Identifiers

DOI

10.1108/CEMJ-02-2023-0091

Biblioteka Nauki

40570877