The linguistic aspect of strategic framing in modern political campaigns

• Authors: Agnieszka Pluwak
• Languages of publication: EN

Abstracts

EN

The linguistic aspect of strategic framing in modern political campaignsThe following article describes the role of semantics in political marketing, emphasizing the mechanism of framing and perspectivising in discourse. The complexity of the framing process is discussed in the introduction, then the linguistic aspect of political framing is debated and the technique of wording formulation in political discourse analyzed. Finally, implications and conclusions for further research are presented. Examples of political framing provided within the paper are based on the analysis of contemporary public discourses.

Keywords

EN

frame; framing; perspective

• Publisher: Instytut Slawistyki Polskiej Akademii Nauk
• Journal: Cognitive Studies
• Year: 2011
• Issue: 11

Dates

published

2011

online

2015-11-24

Contributors

author

Agnieszka Pluwak

• Instytut Slawistyki PAN [Institute of Slavic Studies, Polish Academy of Sciences], Warszawa [Warsaw]

Identifiers

DOI

10.11649/cs.2011.019