EN
Social psychologists only to very small degree investigate real human behavior. This article is an analysis of the reasons why this is so. The author points out that the otherwise valuable phenomenon of cognitive shift, which occurred precisely in the 1960s, naturally boosted the interest of social psychologists in such phenomena like stereotypes and values; at the same time, it unfortunately decreased interest in others, like aggression or altruism. Researchers today generally preferring to employ survey studies (even if they are a component of experiments being conducted) to analysis of behavioural variables. This gives rise to the question of whether social psychology remains a science of behavior.