EN
The paper presents the feminist and the traditional metaphors of masculinity using examples from Małgorzata Domagalik’s subjective texts. The columnist shows three types of male personalities: Harpun (Harpoon), pan mysz (mister mouse) and Arnold Mocny (Arnold the Strong). Harpoon is a weapon in the fight against stereotypes whereas mister mouse is man out of his depth, who doesn’t show any traditional masculine traits. On the other side Arnold the Strong is a personification of male strength. The methodological structure is based on a linguistic and cultural analysis of metaphors shown in Małgorzata Domagalik’s columns.