EN
Technicalisation, particularly in relation to mass media and Internet, catches people – as Melosik’s concept shows – in a trap of power and freedom. Contemporary citizens are misled by the promise of technological freedom and, simultaneously, they stimulate the processes of global technicalization. As a consequence, they become slaves of technological power. This paper shows two selected contexts of such techno-paradox: techno-slavery of cognitive processes and techno-slavery of the future.