Memes, memetics and their applications: A systematic review of literature

• Authors: Navrang Rathi , Pooja Jain

Abstracts

EN

Memes are not new concepts, but they have garnered popularity recently. They are a prevalent form of communication on various social media platforms. However, due to a lack of concrete literature (Al Rashdi, 2020), there is still some initial scepticism surrounding them. This paper uses a systematic literature review to create a pool of research papers to be examined to chart the conceptual development of memes, determine how they are used in different fields, and present a vision of memes in the near future. It identifies eleven areas which were studied in parallel to memes, suggesting possible meme applications and development. It adopts the PRISMA 2020 framework to ensure systematic screening and reporting of relevant papers from various databases.

Keywords

EN

meme; memetics; meme marketing; viral; internet memes; management; branding; advertising; communication

• Publisher: Szkoła Główna Handlowa w Warszawie
• Journal: e-mentor
• Year: 2024
• Volume: 104
• Issue: 2
• Pages: 14-22

Dates

published

2024

Contributors

author

Navrang Rathi

• CHRIST (Deemed to be University), India

• https://orcid.org/0000000241195903

author

Pooja Jain

• CHRIST (Deemed to be University), India

• https://orcid.org/0000000315238460

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Identifiers

DOI

10.15219/em104.1657

Biblioteka Nauki

35717157