Computer support for Competitive Intelligence

• Authors: Kamil Bartuś

Title variants

PL

Komputerowe wspomaganie Competitive Intelligence

Abstracts

PL

Głównym celem artykułu jest przedstawienie teoretycznie dobrze ugruntowanej dyskusji na temat Competitive Intelligence i jego wspomagania komputerowego. Niniejszy artykuł jest próbą odpowiedzi na następujące pytania: (1) Jaka jest idea inteligencji konkurencyjnej i jej wspomagania komputerowego? (2) Jak wykorzystać macierz profili konkurencji (CPM), kanwę modelu biznesowego (BMC), widok oparty na zasobach (RBV) i organizację przemysłową (IO) w analizie konkurencji? (3) Jakie są ich zalety dla wspomaganej komputerowo CI? Poszukiwanie odpowiedzi na te pytania prowadzone było głównie na podstawie badań teoretycznych i empirycznych.

EN

The main aim of the article is to present a theoretically well-grounded discussion on Competitive Intelligence and its computing support. This article is an attempt to answer the following questions: (1) What is the idea of Competitive Intelligence and its computer support? (2) How to use the Competition Profile Matrix (CPM), Business Model Canvas (BMC), Resource Based View (RBV) and Industrial Organization (IO) in competition analysis? (3) What are their advantages for Computer Aided CI? The search for answers to these questions was conducted mainly on the basis of theoretical and empirical research. Streszczenie: Głównym celem artykułu jest przedstawienie teoretycznie dobrze ugruntowanej dyskusji na temat Competitive Intelligence i jego wspomagania komputerowego. Niniejszy artykuł jest próbą odpowiedzi na następujące pytania: (1) Jaka jest idea inteligencji konkurencyjnej i jej wspomagania komputerowego? (2) Jak wykorzystać macierz profili konkurencji (CPM), kanwę modelu biznesowego (BMC), widok oparty na zasobach (RBV) i organizację przemysłową (IO) w analizie konkurencji? (3) Jakie są ich zalety dla wspomaganej komputerowo CI? Poszukiwanie odpowiedzi na te pytania prowadzone było głównie na podstawie badań teoretycznych i empirycznych.

Keywords

EN

Competitive Intelligence; Competitive Profile Matrix; Business Model Canvas; Resource Based View; Industrial Organization

PL

Competitive Intelligence; Competitive Profile Matrix; Resource Based View; Industrial Organization; Business Model Canvas

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
• Journal: Informatyka Ekonomiczna
• Year: 2021
• Issue: 2
• Pages: 1-13

Dates

published

2021

Contributors

author

Kamil Bartuś

• University of Economics in Katowice

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Identifiers

DOI

10.15611/ie.2021.2.01

Biblioteka Nauki

1935284