Applications of Psychology in the Analysis of Consumer Behaviour - Selected Issues

• Authors: Katarzyna Włodarczyk

Title variants

PL

Zastosowania psychologii w analizie zachowań konsumentów – wybrane zagadnienia

Abstracts

PL

Psychologia odgrywa szczególnie istotną rolę w badaniu zachowań konsumenckich, ponieważ wykorzystuje badania naukowe na temat natury człowieka oraz czynników społecznych, poznawczych i emocjonalnych w celu lepszego zrozumienia zachowań jednostek. W artykule przedstawiono aspekty wykorzystania psychologii we współczesnych badaniach zachowań konsumenckich. Cele prezentowanego artykułu stanowiły nie tylko prezentacja aktualnych kierunków wykorzystania psychologii w badaniach zachowań konsumenckich, ale także wskazanie dalszych w nawiązaniu do współczesnych zmian na rynku. W teksście zawarto rozważania teoretyczne oparte na literaturze dotyczącej tematu.

EN

Psychology plays an especially significant role in the study of consumer behaviour, as it applies scientific research of human, social, cognitive and emotional factors in order to better understand the behaviour of individuals. The paper presents aspects of the use of psychology in contemporary studies of consumer behaviour. The aim was to indicate the current aspects of the use of psychology in consumer behaviour research and to indicate further directions of using psychology in relation to contemporary changes on the market. The paper features theoretical deliberations based on the literature of the subject.

Keywords

EN

consumer behaviour; consumption; psychology

PL

zachowania konsumentów; konsumpcja; psychologia

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
• Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
• Year: 2023
• Volume: 67
• Issue: 3
• Pages: 142-152

Dates

published

2023

Contributors

author

Katarzyna Włodarczyk

• University of Szczecin

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Identifiers

DOI

10.15611/pn.2023.3.13

Biblioteka Nauki

15014666