Medialny obraz rzeczywistości

• Authors: Bartłomiej Łódzki
• Languages of publication: PL

Abstracts

EN

Empirical research conducted over decades has proven unequivocally that the media affects its audience. Depending on the decade and the existing paradigm, a broader or narrower scope for potential impact is indicated. The author presents selected results of research on the agenda­‑setting and framing process as well as the characteristics of both phenomena in order to find out whether the mechanisms behind them should be considered in the manipulation category. Nowadays, in the age of rapid development of „new” media, especially social media platforms, individuals are no longer merely passive users but can act as an active sender. This causes the impact of the media to appear distracted. The purpose of this article is also an attempt to answer the question of what role traditional media plays today and whether their role in setting up the thematic agenda has changed significantly.

Keywords

PL

agenda­‑setting; framing; manipulacja; media tradycyjne; internet; media społecznościowe

EN

agenda­‑setting; framing; traditional media; internet; social media

• Publisher: Uniwersytet Papieski Jana Pawła II w Krakowie
• Journal: Studia Socialia Cracoviensia
• Year: 2017
• Volume: 9
• Issue: 1

Dates

published

2017

online

2017-12-11

Contributors

author

Bartłomiej Łódzki

Identifiers

DOI

10.15633/ssc.2305