Podmiotowe predyspozycje fundamentem zaufania intra-organizacyjnego w przedsiębiorstwie medialnym

• Authors: Sławomir Soczyński
• Languages of publication: PL

Abstracts

EN

The problem of trust in the context of the media appears first of all in relation to the relation between the recipient and the sender, i.e. the relationship between the media enterprise and an important part of its external environment. At the same time, the validity of trust as an intangible asset, which is the value of an enterprise, is emphasized. We are speaking less about trust in the context of the internal environment of media organizations, its role and importance in building relationships between people who take part in the production of a media message in a direct or indirect way. Drawing attention to this issue by managers may both positively affect the culture of the organization and be an element of the company’s business strategy and contribute to their competitive advantage in the market. In this article I would like to draw attention to trust as an important good in the process of managing a media enterprise, emphasizing at the same time the subjective predispositions enabling its shaping in such an enterprise.

Keywords

PL

zaufanie; kultura organizacji; podmiotowość; zarządzanie; przedsiębiorstwo medialne

EN

trust; organization culture; subjectivity; management; media company

• Publisher: Uniwersytet Papieski Jana Pawła II w Krakowie
• Journal: Studia Socialia Cracoviensia
• Year: 2017
• Volume: 9
• Issue: 2

Dates

published

2017

online

2018-07-01

Contributors

author

Sławomir Soczyński

Identifiers

DOI

10.15633/ssc.2456