EN
The goal of this paper is to expose and analyze the contemporary folklore of the industrial discrit of Kraków called Nowa Huta. „City without God”, how it was created and named, played a significant role in the Polish resistant movement during communist times. Stories of that period are crucial for Nowa Huta citizens, first of all for their indentity, but also for district’s image and marketing. Since the post-war times there is a shop „Cepelia” placed in Central Square of Ronald Reagan in Nowa Huta, Kraków. CPLiA (Centrala Przemysłu Ludowego i Artystycznego, what means: Headquarters of the Folk and Artistic Industry) all the communist period long was govermental branch responsible for folk arts & crafts. In fact it was a huge buissnes employing over 20 000 people to design, create and sell folk art which pleased the socialist party. The shop in Nowa Huta was one connected to this network, however after political transformation in 90s of 20th centrury it changed as well. Cepelia became Cepelix. Nowadays (research was conducted in 2014 and 2022) one can find there some folk art, but also modern design connected to the district indentity and history. Paper contains an analysys of this new assortment and tryies to answer the question is it possible to treat it as a folklore as well as the other items being sold there?