A Role of Political Face in The Process of Creating a Political Image

• Authors: Małgorzata Wnorowska

Abstracts

EN

Adopting a new face – a mask – might be one of the conditions for a comeback to the political scene. A political face is not a synonym for identity because it is not shaped by the public, but it consists a sort of mask which is put on a politician by his/her image advisors and next presented to the public. This paper attempts to verify a thesis that a political face is not a synonym but an unstable element of a political image. The political image again is an equivalent for socio-political identity. Most definitions which appear in works on political communication treat the political image as a kind of Ego reflected in a way similar to the concept of Marzena Cichosz, who indicates, that the image consists of a set of features, which in the opinion of the public the subject possesses.

Keywords

EN

Political Image; Public Relations

• Publisher: Wydawnictwo Adam Marszałek
• Journal: Polish Political Science Yearbook
• Year: 2009
• Volume: 38
• Pages: 112-122

Dates

published

2009

Contributors

author

Małgorzata Wnorowska

Identifiers

DOI

10.15804/ppsy2009009

Biblioteka Nauki

2028127