Publishing and Printing Complex: Directions of Economic Development

• Authors: Svitlana Gutkevych , Lina Shenderivska

Abstracts

EN

The article aims to determine the current areas of economic development of publishing and printing companies that meet the requirements of economic digitalization. According to the results of content analysis of modern publications, effective ways of development implemented in branch enterprises are determined. In order to identify priority measures for publishing and printing companies with competitive potential and prospects for the industry development, a SWOT analysis is applied. The SWOT analysis revealed that potentially productive ways of enterprise development are expanding the range of products and services, improving their quality in the publishing and printing complex; integrating industry entities into the digital information environment, accessing international markets; state support in the implementation of measures to promote reading. It is determined that ensuring enterprises' efficiency requires the implementation of stages of effective enterprises development. Information support is necessary for making quality management decisions, respectively, to achieve the goals of development management. Resource potential combines a rational policy of supply and usage of financial, logistical, and labor resources. Organizational support aims to create an organizational structure in accordance with the purpose and objectives of enterprise management. The management of publishing and printing enterprises development aims at the transition to a new quality state, increasing earning capacity, competitiveness, extending the life cycle, mutually beneficial integration with the subjects of creative industries.

Keywords

EN

development; digitalization; earning capacity; management functions; printing; publishing; SWOT-analysis

• Publisher: Politechnika Częstochowska
• Journal: Zeszyty Naukowe Politechniki Częstochowskiej. Zarządzanie
• Year: 2021
• Issue: 43
• Pages: 16-31

Dates

published

2021

Contributors

author

Svitlana Gutkevych

• National University of Food Technologies, Educational and Scientific Institute of Economics and Management

author

Lina Shenderivska

• National Technical University of Ukraine, Faculty of Management and Marketing

References

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Identifiers

DOI

10.17512/znpcz.2021.3.02

Biblioteka Nauki

21375358