Re-branding Colombia through Urban Transformation and Rural Regional Marketing

• Authors: Norberto Muñiz Martínez
• Languages of publication: EN

Abstracts

EN

Colombia is now projecting a new, positive image to the world after over­coming a past characterised by politically inspired guerrilla warfare and violent conflict with narco-trafficking cartels which had ravaged the country for decades. Even before the country’s transformation, other intermediate place institutions – cities and regions – had already taken significant steps towards territorial change and marketing. This paper outlines the processes involved in urban and social transformation in the city of Medellín and in the marketing of the coffee region, as illustrative cases of city re-brand­ing and regional branding, respectively.

Keywords

EN

urban transformation; cultural service ecosystem; Medellín; rebranding

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: International Studies. Interdisciplinary Political and Cultural Journal
• Year: 2019
• Volume: 24
• Issue: 2
• Pages: 79-94

Dates

published

2019-12-30

Contributors

author

Norberto Muñiz Martínez

• University of Leon, Faculty of Economics and Business

• https://orcid.org/0000-0002-9954-5486

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Identifiers

DOI

10.18778/1641-4233.24.06