Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises

• Authors: M. Mar Serrano-Arcos , Raquel Sanchez Fernández , Juan Carlos Pérez-Mesa

Abstracts

EN

Research background: Anti-consumption practices, in particular consumers’ reluctance to buy (RTB) foreign products, are increasingly common in today’s globalised and interconnected markets. This phenomenon is accentuated by the impact of negative consumer dispositions (e.g., animosity or ethnocentrism), which contribute to an unfavourable perception of foreign products and, consequently, increase RTB. However, knowledge about possible factors that may mitigate this RTB foreign products is limited, and even less is known about the influence that positive dispositions (e.g., affinity) may have on consumer perceptions and consumption/non-consumption decisions. Moreover, consumers are inundated with information from various sources, which can significantly influence their perceptions and image of a product-country, especially in a context associated with negative communication campaigns and image crises. Purpose of the article: This research delves into the study of consumer affinity towards a foreign country, understood as an emotional feeling or positive disposition of a consumer that may mitigate their RTB foreign products, which often results from negative communication campaigns and a country-product image crisis. In addition, its influence on perceived risk and value, and the impact of these on RTB, is investigated. The moderating effect of the organic and induced image formed by the consumer on the risk-value relationship is also analysed, determining whether the induced image undermines this relationship. Methods: The empirical study focuses on the Spanish agri-food sector, which has been the subject of negative communication campaigns and image crises in foreign markets. The conceptual model was tested in a sample of German consumers, as Germany is the primary destination country for these products and has also been the origin of several image crises in this sector. PLS-SEM was used to validate the proposed hypotheses. Findings & value added: This research underlines the importance of fostering feelings of affinity towards a country and its products as a means to counteract negative campaigns, increase perceived value and mitigate RTB in foreign destination markets. Companies and public institutions, which influence the formation of the induced image in consumers, can contribute to improving consumers’ perception of a product-country. By shedding light on these dynamics, this study offers valuable insights for companies trying to cope with image crises fuelled by negative communication campaigns, which are increasingly prevalent in the competitive international landscape.

Keywords

EN

reluctance to buy; consumer affinity; perceived value and risk; organic and induced image; counteracting negative campaigns

• Publisher: Instytut Badań Gospodarczych
• Journal: Oeconomia Copernicana
• Year: 2024
• Volume: 15
• Issue: 2
• Pages: 717-763

Dates

published

2024

Contributors

author

M. Mar Serrano-Arcos

• University of Almería, (CIMEDES Research Center and ceiA3)

• https://orcid.org/0000000277402927

author

Raquel Sanchez Fernández

• University of Almería, (CIMEDES Research Center and ceiA3)

• https://orcid.org/0000000264629807

author

Juan Carlos Pérez-Mesa

• University of Almería, (CIMEDES Research Center and ceiA3)

• https://orcid.org/0000000323823475

References

• Abdelwahab, D., Jiménez, N., San-Martín, S., & Prodanova, J. (2020). Between love and boycott: A story of dual origin brands. Spanish Journal of Marketing-ESIC, 24(3), 377–402.
• Agnihotri, A., Bhattacharya, S., & Vrontis, D. (2024). Can salespersons help firms overcome brand image crisis? Role of facial appearance. Journal of Business Research, 176, 114612.
• Al-Ansi, A., Olya, H. G., & Han, H. (2019). Effect of general risk on trust, satisfaction, and recommendation intention for halal food. International Journal of Hospitality Management, 83, 210–219.
• Alden, D. L., Kelley, J. B., Riefler, P. Lee, J. A., & Soutar, G. N. (2013). The effect of global company animosity on global brand attitudes in emerging and developed markets: Does perceived value matter? Journal of International Marketing, 21(2), 17–38.
• Ali, F., Rasoolimanesh, S. M., Sarstedt, M., Ringle, C. M., & Ryu, K. (2018). An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research. International Journal of Contemporary Hospitality Management, 30(1), 514–538.
• Al-Maghrebi, M. S., Abdullah, M., & Sapiei, N. S. (2022). Cultural openness, patriotism, and intention as determinant factors of tax compliance: A systematic review. International Journal of Business and Management, 6(5), 1–20.
• Almeida-García, F., Domigunez-Azcue, J., Mercadé-Melé, P., & Pérez-Tapia, G. (2020). Can a destination really change its image? The roles of information sources, motivations, and visits. Tourism Management Perspectives, 34, 100662.
• Alyahya, M., Agag, G., Aliedan, M., Abdelmoety, Z. H., & Daher, M. M. (2023). A sustainable step forward: Understanding factors affecting customers’ behaviour to purchase remanufactured products. Journal of Retailing and Consumer Services, 70, 103172.
• Aqueveque, C. (2006). Extrinsic cues and perceived risk: The influence of consumption situation. Journal of Consumer Marketing, 23(5), 237–247.
• Arruda Filho, E. J. M., Simões, J. D. S., & De Muylder, C. F. (2020). The low effect of perceived risk in the relation between hedonic values and purchase intention. Journal of Marketing Management, 36(1/2), 128–148.
• Asseraf, Y., & Shoham, A. (2016). The “tug of war” model of foreign product purchases. European Journal of Marketing, 50(3/4), 550–574.
• Asseraf, Y., & Shoham, A. (2017). Destination branding: The role of consumer affinity. Journal of Destination Marketing & Management, 6(4), 375–384.
• Avraham, E. (2021). How advertisers create affinity between destinations and American and British audiences: Towards a theoretical framework. Journal of Qualitative Research in Tourism, 2(2), 107–128.
• Bagus, P., Daumann, F., & Follert, F. (2022). Towards a total morality of supply chain acts. Management Decision, 60(6), 1541–1559.
• Balderjahn, I., Lee, M. S., Seegebarth, B., & Peyer, M. (2020). A sustainable pathway to consumer wellbeing. The role of anticonsumption and consumer empowerment. Journal of Consumer Affairs, 54(2), 456–488.
• Banovic, M., Barone, A. M., Asioli, D., & Grasso, S. (2022). Enabling sustainable plant-forward transition: European consumer attitudes and intention to buy hybrid products. Food Quality and Preference, 96, 104440.
• Bartsch, F., Riefler, P., & Diamantopoulos, A. (2016). A taxonomy and review of positive consumer dispositions toward foreign countries and globalization. Journal of International Marketing, 24(1), 82–110.
• Belanche, D., Casaló, L. V., Schepers, J., & Flavián, C. (2021). Examining the effects of robots’ physical appearance, warmth, and competence in frontline services: The Humanness‐Value‐Loyalty model. Psychology & Marketing, 38(12), 2357–2376.
• Belbağ, A. G. (2021). Diversity and consumer dispositions towards foreign countries in an emerging market. International Journal of Emerging Markets, 18(9), 2218–2238.
• Beneke, J., & Carter, S. (2015). The development of a consumer value proposition of private label brands and the application thereof in a South African retail context. Journal of Retailing and Consumer Services, 25, 22–35.
• Bhatti, A., & Ur Rahman, S. (2019). Perceived benefits and perceived risks effect on online shopping behaviour with the mediating role of consumer purchase intention in Pakistan. International Journal of Management Studies, 26(1), 33–54.
• Bilynets, I., Knezevic Cvelbar, L., & Dolnicar, S. (2023). Can publicly visible pro-environmental initiatives improve the organic environmental image of destinations? Journal of Sustainable Tourism, 31(1), 32–46.
• Brown, R. (2000). Social identity theory: Past achievements, current problems and future challenges. European Journal of Social Psychology, 30(6), 745–778.
• Cakici, N. M., & Shukla, P. (2017). Country-of-origin misclassification awareness and consumers’ behavioural intentions: Moderating roles of consumer affinity, animosity, and product knowledge. International Marketing Review, 34(3), 354–376.
• Castillo-Villar, F. R., Cavazos-Arroyo, J., & Kervyn, N. (2020). Music subculture as a source of conspicuous consumption practices: A qualitative content analysis of “altered movement” songs and music videos. Journal of Consumer Marketing, 37(4), 353–363.
• Chang, H. S. (2008). Increase hotel customer value by reducing relevant perceived risk in Taiwan. Journal of Hospitality & Leisure Marketing, 16(4), 324–342.
• Chang, H. S., & Hsiao, H.L. (2008). Examining the casual relationship among service recovery, perceived justice, perceived risk, and customer value in the hotel industry. Service Industries Journal, 28(4), 513–528.
• Chen, F. F. (2007). Sensitivity of goodness of fit indexes to lack of measurement invariance. Structural Equation Modeling - A Multidisciplinary Journal, 14(3), 464-504.
• Chen, S., Wright, M. J., Gao, H., Liu, H., & Mather, D. (2021). The effects of brand origin and country-of-manufacture on consumers’ institutional perceptions and purchase decision-making. International Marketing Review, 38(2), 343–366.
• Cherrier, H., & Lee, M.S. (2022). Anti-consumption: Exploring the opposition to consumer culture. London: Routledge.
• Cunningham, L. F., Gerlach, J. H., Harper, M. D., & Young, C. E. (2005). Perceived risk and the consumer buying process: Internet airline reservations. International Journal of Service Industry Management, 16(4), 357–372.
• Currie, S. (2020). Measuring and improving the image of a post-conflict nation: The impact of destination branding. Journal of Destination Marketing and Management, 18, 100472.
• Dabija, D. C., Câmpian, V., Pop, A. R., & Băbuț, R. (2022). Generating loyalty towards fast fashion stores: A cross-generational approach based on store attributes and socio-environmental responsibility. Oeconomia Copernicana, 13(3), 891–934.
• Darling, J. R., & Wood, V. R. (1990). A longitudinal study comparing perceptions of US and Japanese consumer products in a third/neutral country: Finland 1975 to 1985. Journal of International Business Studies, 21(3), 427–450.
• Davvetas, V., & Diamantopoulos, A. (2016). How product category shapes preferences towards global and local brands: A schema theory perspective. Journal of International Marketing, 24(4), 61–81.
• Dekhili, S., Crouch, R., & El Moussawel, O. (2021). The relevance of geographic origin in sustainability challenge: The facets of country ecological image. Journal of Consumer Marketing, 38(6), 664–678.
• Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2020). Brand negativity: A relational perspective on anti-brand community participation. European Journal of Marketing, 54(7), 1761–1785.
• Diamantopoulos, A., Davvetas, V., Bartsch, F., Mandler, T., Arslanagic-Kalajdzic, M., & Eisend, M. (2019). On the interplay between consumer dispositions and perceived brand globalness: Alternative theoretical perspectives and empirical assessment. Journal of International Marketing, 27(4), 39–57.
• Dutton, J. E., Dukerich, J. M., & Harquail, C. V. (1994). Organizational images and member identification. Administrative Science Quarterly, 39(2), 239–263.
• Ecker, U. K., Lewandowsky, S., Cook, J., Schmid, P., Fazio, L. K., Brashier, N., Kendeou, P., Vraga, E. K., & Amazeen, M. A. (2022). The psychological drivers of misinformation belief and its resistance to correction. Nature Reviews Psychology, 1(1), 13–29.
• El-Adly, M. I. (2019). Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty. Journal of Retailing and Consumer Services, 50, 322–332.
• Ercis, A., & Celik, B. (2019). The subtle interplay of competing subjective norms, affinity and animosity in consumer aversion or inclination to foreign goods. Journal of Global Strategic Management, 13(2), 5–12.
• Fazli-Salehi, R., Torres, I. M., Madadi, R., & Zúniga, M. A. (2021). Is country affinity applicable for domestic brands? The role of nation sentiment on consumers’ self-brand connection with domestic vs foreign brands. Asia Pacific Journal of Marketing and Logistics, 33(3), 731–754.
• Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
• Forsythe, S. M., & Shi, B. (2003). Consumer patronage and risk perceptions in Internet shopping. Journal of Business Research, 56(11), 867–875.
• Gallarza, M. G., Maubisson, L., & Riviere, A. (2021). Replicating consumer value scales: A comparative study of EVS and PERVAL at a cultural heritage site. Journal of Business Research, 126, 614–623.
• García-de-Frutos, N., & Ortega-Egea, J. M. (2015). An integrative model of consumers’ reluctance to buy foreign products: Do social and environmental country images play a role? Journal of Macromarketing, 35(2), 167–186.
• Guenther, P., Guenther, M., Ringle, C. M., Zaefarian, G., & Cartwright, S. (2023). Improving PLS-SEM use for business marketing research. Industrial Marketing Management, 111, 127–142.
• Guo, G., Tu, H., & Cheng, B. (2018). Interactive effect of consumer affinity and consumer ethnocentrism on product trust and willingness-to-buy: A moderated-mediation model. Journal of Consumer Marketing, 35(7), 688–697.
• Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook (p. 197). Cham: Springer Nature.
• Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: A global perspective. Upper Saddle River: Pearson Education.
• Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24.
• Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121.
• Halim, R. E., & Zulkarnain, E. A. U. (2017). The effect of consumer affinity and country image towards willingness to buy. Journal of Distribution Science, 15(4), 15–23.
• Harman, H. H., & Harman, H. H. (1976). Modern factor analysis. Chicago and London: University of Chicago press.
• Hassan, L., Shaw, D., Shiu, E., Walsh, G., & Parry, S. (2013). Uncertainty in ethical consumer choice: A conceptual model. Journal of Consumer Behaviour, 12, 182–193.
• Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modelling. Journal of the Academy of Marketing Science, 43(1), 115–135.
• Hogg, M. A. (2016). Social identity theory. New York: Springer International Publishing.
• Hogg, M. K., Banister, E. N., & Stephenson, C. A. (2009). Mapping symbolic (anti-) consumption. Journal of Business Research, 62(2), 148–159.
• Holbrook, M. B. (1999). Introduction to consumer value. In M. B. Holbrook (Ed.). Consumer value. A framework for analysis and research (pp. 1–28). London: Routledge.
• Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2), 132–140.
• Hu, L. T., & Bentler, P. M. (1998). Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. Psychological Methods, 3(4), 424–453.
• Hult, G. T. M., Hair Jr, J. F., Proksch, D., Sarstedt, M., Pinkwart, A., & Ringle, C. M. (2018). Addressing endogeneity in international marketing applications of partial least squares structural equation modelling. Journal of International Marketing, 26(3), 1–21.
• ICEX-Instituto de Comercio Exterior (2023). Estadísticas españolas de comercio exterior. Retrieved from htto://www.icex.es.
• Insch, A., Mather, D., & Knight, J. (2017). Buy-national campaigns: Congruence determines premiums for domestic products. International Marketing Review, 34(2), 239–253.
• Jahng, M. R. (2021). Is fake news the new social media crisis? Examining the public evaluation of crisis management for corporate organizations targeted in fake news. International Journal of Strategic Communication, 15(1), 18–36.
• Jakubowska, D., & Radzymińska, M. (2019). Health and environmental attitudes and values in food choices: A comparative study for Poland and Czech Republic. Oeconomia Copernicana, 10(3), 433–452.
• Jawabreh, O. A., Fahmawee, E. A. D. A., Al-Rawashdeh, O. M., Alrowwad, A., & Alrjoub, A. M. S. (2022). Green energy products and the relationship of the customer’s consideration for the environment and perceived risk involved with the mediating position of customer purchasing intentions: The point of view of foreign tourist in Jordan. International Journal of Energy Economics and Policy, 12(4), 334–341.
• Khan, H., Daryanto, A., & Liu, C. (2019). How anticipated regret influences the effect of economic animosity on consumers’ reactions towards a foreign product. International Business Review, 28(2), 405–414.
• Kim, C., Yan, X., Kim, J., Terasaki, S., & Furukawa, H. (2022). Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter? Journal of Retailing and Consumer Services, 69, 103123.
• Kim, H. W., Xu, Y., & Gupta, S. (2012). Which is more important in Internet shopping, perceived price or trust? Electronic Commerce Research and Applications, 11(3), 241–252.
• Kim, S. S., Kim, J., Badu-Baiden, F., Giroux, M., & Choi, Y. (2021). Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic. International Journal of Hospitality Management, 93, 102795.
• Klein, J. G., Ettenson, R., & Morris, M. D. (1998). The animosity model of foreign product purchase: An empirical test in the People’s Republic of China. Journal of Marketing, 62(1), 89–100.
• Knight, J., Gao, H., Garrett, T., & Deans, K. (2008). Quest for social safety in imported foods in China: Gatekeeper perceptions. Appetite, 50(1), 146–157.
• Kock, F., Josiassen, A., & Assaf, A. G. (2019). Towards a universal account of country-induced predispositions: Integrative framework and measurement of country-of-origin images and country emotions. Journal of International Marketing, 2(3), 43–59.
• Kuppelwieser, V. G., Klaus, P., Manthiou, A., & Hollebeek, L. D. (2022). The role of customer experience in the perceived value–word-of-mouth relationship. Journal of Services Marketing, 36(3), 364–378.
• Lee, I. S., Brown, G., King, K., & Shipway, R. (2016). Social identity in serious sport event space. Event Management, 20(4), 491–499.
• Leong, C. M., Loi, A. M. W., & Woon, S. (2021). The influence of social media eWOM information on purchase intention. Journal of Marketing Analytics, 10, 145–157.
• Leroi-Werelds, S. (2019). An update on customer value: State of the art, revised typology, and research agenda. Journal of Service Management, 30(5), 650–680.
• Lin, C. H., & Kuo, B. Z. L. (2018). The moderating effects of travel arrangement types on tourists’ formation of Taiwan’s unique image. Tourism Management, 66, 233–243.
• Little, T. D., Bovaird, J. A., & Widaman, K. F. (2006). On the merits of orthogonalizing powered and product terms: Implications for modeling interactions among latent variables. Structural Equation Modeling, 13(4), 497–519.
• Liu, S., Hua, G., Kang, Y., Cheng, T. E., & Xu, Y. (2022). What value does blockchain bring to the imported fresh food supply chain?. Transportation Research Part E: Logistics and Transportation Review, 165, 102859.
• Ma, J., & Kim, C. (2021). How does salespeople’s personal interaction affect customers’ word-of-mouth in retailing? Journal of Asia Business Studies, 16(6), 833–849.
• MacKenzie, S. B., & Podsakoff, P.M. (2012). Common method bias in marketing: Causes, mechanisms, and procedural remedies. Journal of Retailing, 88(4), 542–555.
• Makri, K., Schlegelmilch, B. B., Mai, R., & Dinhof, K. (2020). What we know about anticonsumption: An attempt to nail jelly to the wall. Psychology & Marketing, 37(2), 177–215.
• Marriott, H. R., & Williams, M. D. (2018). Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study. Journal of Retailing and Consumer Services, 42, 133–146.
• McGowan, M., Shiu, E., & Hassan, L. M. (2017). The influence of social identity on value perceptions and intention. Journal of Consumer Behaviour, 16(3), 242–253.
• Mekonnen, A., Harris, F., & Laing, A. (2008). Linking products to a cause or affinity group: Does this really make them more attractive to consumers? European Journal of Marketing, 42(1/2), 135–153.
• Memon, M. A., Ting, H., Cheah, J. H., Thurasamy, R., Chuah, F., & Cham, T. H. (2020). Sample size for survey research: Review and recommendations. Journal of Applied Structural Equation Modeling, 4(2), 1–20.
• Miao, M., Jalees, T., Zaman, S. I., Khan, S., Hanif, N. U. A., & Javed, M. K. (2022). The influence of e-customer satisfaction, e-trust and perceived value on consumer’s repurchase intention in B2C e-commerce segment. Asia Pacific Journal of Marketing and Logistics, 34(10), 2184–2206.
• Mikulincer, M., & Shaver, P. R. (2001). Attachment theory and intergroup bias: Evidence that priming the secure base schema attenuates negative reactions to out-groups. Journal of Personality and Social Psychology, 81(1), 97.
• Mishra, S., Shukla, Y., Malhotra, G., & Arora, V. (2023). Investigating the impact of consumers’ patriotism and ethnocentrism on purchase intention: Moderating role of consumer guilt and animosity. International Business Review, 32(4), 102076.
• Mitchell, V. W. (1999). Consumer perceived risk: Conceptualisations and models. European Journal of Marketing, 33(1/2), 163–195.
• Moraes, S. G., & Strehlau, V. I. (2020). Country or brand: What matters to younger millennials?. Brazilian Business Review, 17, 275–292.
• Nes, E. B., Yelkur, R., & Silkoset, R. (2014). Consumer affinity for foreign countries: Construct development, buying behaviour consequences and animosity contrasts. International Business Review, 23(4), 774–784.
• Nijssen, E. J., & Douglas, S. P. (2004). Examining the animosity model in a country with a high level of foreign trade. International Journal of Research in Marketing, 21(1), 23–38.
• Nugraha, Y. D., Permana, R. M. T., Harahap, D. A., Shaikh, M., & Fauziah, H. I. (2023). The interaction effect of consumer affinity and patriotism among millennial Muslim women consumers. Journal of Islamic Marketing, 14(10), 2502–2530.
• Oberecker, E. M., & Diamantopoulos, A. (2011). Consumers’ emotional bonds with foreign countries: Does consumer affinity affect behavioural intentions? Journal of International Marketing, 19(2), 45–72.
• Oberecker, E. M., Riefler, P., & Diamantopoulos, A. (2008). The consumer affinity construct: Conceptualization, qualitative investigation, and research agenda. Journal of International Marketing, 16(3), 23–56.
• Ortega‐Egea, J. M., & García‐de‐Frutos, N. (2021). Mapping the influence of country‐of‐origin knowledge, consumer ethnocentrism, and perceived risk on consumer action against foreign products. Journal of Consumer Behaviour, 20(5), 1164–1178.
• Ortega-Egea, J. M., & García‐de‐Frutos, N. (2023). How do controversial foreign country images affect consumers?. International Journal of Consumer Studies, 47(5), 1927–1949.
• Papadopoulos, N., Cleveland, M., Bartikowski, B., & Yaprak, A. (2018). Of countries, places and product/brand place associations: An inventory of dispositions and issues relating to place image and its effects. Journal of Product and Brand Management, 27(7), 735–753.
• Papadopoulou, C., Vardarsuyu, M., & Oghazi, P. (2023). Examining the relationships between brand authenticity, perceived value, and brand forgiveness: The role of cross-cultural happiness. Journal of Business Research, 167, 114154.
• Parrey, S. H., Hakim, I. A., & Rather, R. A. (2019). Mediating role of government initiatives and media influence between perceived risks and destination image: A study of conflict zone. International Journal of Tourism Cities, 5, 90–106.
• Paulose, D., & Shakeel, A. (2022). Perceived experience, perceived value and customer satisfaction as antecedents to loyalty among hotel guests. Journal of Quality Assurance in Hospitality & Tourism, 23(2), 447–481.
• Pecot, F., Vasilopoulou, S., & Cavallaro, M. (2021). How political ideology drives anti-consumption manifestations. Journal of Business Research, 128, 61–69.
• Pennycook, G., & Rand, D. G. (2021). The psychology of fake news. Trends in Cognitive Sciences, 25(5), 388–402.
• Pereira, V., Gupta, J. J., & Hussain, S. (2019). Impact of travel motivation on tourist’s attitude towards destination: Evidence of mediating effect of destination image. Journal of Hospitality and Tourism Research, 46(5), 946–971.
• Pérez-Mesa, J. C., Serrano-Arcos, M. M, & Sánchez-Fernández, R. (2019). Measuring the impact of crises in the horticultural sector: The case of Spain. British Food Journal, 121(5), 1050–1063.
• Permatasari, A., & Kuswadi, E. (2017). The impact of social media on consumers’ purchase intention: A study of ecommerce sites in Jakarta, Indonesia. Review of Integrative Business and Economics Research, 6(1), 321–335.
• Persaud, A., & Schillo, S. R. (2017). Purchasing organic products: Role of social context and consumer innovativeness. Marketing Intelligence & Planning, 35(1), 130–146.
• Ping, R. A. (2004). On assuring valid measures for theoretical models using survey data. Journal of Business Research, 57(2), 125–141.
• Pinto, O., & Casais, B. (2023). Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization: A systematic literature review. International Review on Public and Nonprofit Marketing, 20(3), 605–634.
• Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903.
• Prince, M., Yaprak, A., Cleveland, M., Davies, M. A., Josiassen, A., Nechtelberger, A., Nechtelberger, M., Palihawadana, D., Renner, W., Chovanova Supekova, S., & Von Wallpach, S. (2020). The psychology of consumer ethnocentrism and cosmopolitanism: A five-country study of values, moral foundations, gender identities and consumer orientations. International Marketing Review, 37(6), 1013–1049.
• Rabêlo-Neto, A., Sousa-Filho, J. M. D., Leocádio, Á. L., & Nascimento, J. C. H. B. D. (2020). Internationalization of cultural products: The influence of soft power. International Journal of Market Research, 62(3), 335–349.
• Raimondo, M. A., Cardamone, E., Miceli, G. N., & Bagozzi, R. P. (2022). Consumers’ identity signaling towards social groups: The effects of dissociative desire on brand prominence preferences. Psychology & Marketing, 39(10), 1964–1978.
• Rehman, Z. U., Baharun, R., & Salleh, N. Z. M. (2020). Antecedents, consequences, and reducers of perceived risk in social media: A systematic literature review and directions for further research. Psychology & Marketing, 37(1), 74–86.
• Riefler, P. (2017). Positive and negative sentiments towards other nations. In H. van Herk & C. Torelli (Eds.). Cross cultural issues in consumer science and consumer psychology (pp. 89–109). Springer: Cham.
• Rondinella, S., Agostino, M., Demaria, F., & Drogue, S. (2019). Similarity and competition in the agri-food trade among European Mediterranean countries. International Trade Journal, 33(5), 444–468.
• Rose, M., Rose, G. M., & Shoham, A. (2009). The impact of consumer animosity on attitudes towards foreign goods: A study of Jewish and Arab Israelis. Journal of Consumer Marketing, 26(5), 330–339.
• Rouibah, K., Al-Qirim, N., Hwang, Y., & Pouri, S. G. (2021). The determinants of eWoM in social commerce: The role of perceived value, perceived enjoyment, trust, risks, and satisfaction. Journal of Global Information Management, 29(3), 75–102.
• Salomão, M. T., Strehlau, V. I., & Silva, S. C. (2022). Consumer dispositions: Meanings and non-meanings of outgroup favourability. International Business Review, 31(3), 101943.
• Sánchez-Fernández, R., Iniesta-Bonillo, M. Á., & Holbrook, M. B. (2009). The conceptualisation and measurement of consumer value in services. International Journal of Market Research, 51(1), 1–17.
• Sarstedt, M., Radomir, L., Moisescu, O. I., & Ringle, C. M. (2022). Latent class analysis in PLS-SEM: A review and recommendations for future applications. Journal of Business Research, 138, 398–407.
• Scott, C. R., Corman, S. R., & Cheney, G. (1998). Development of a structurational model of identification in the organization. Communication Theory, 8(3), 298–336.
• Sekhon, T. S., & Armstrong Soule, C. A. (2020). Conspicuous anticonsumption: When green demarketing brands restore symbolic benefits to anticonsumers. Psychology & Marketing, 37(2), 278–290.
• Şen Küpeli, T., & Özer, L. (2020). Assessing perceived risk and perceived value in the hotel industry: An integrated approach. Anatolia, 31(1), 111–130.
• Seo, K. H., & Lee, J. H. (2021). The emergence of service robots at restaurants: Integrating trust, perceived risk, and satisfaction. Sustainability, 13(8), 4431.
• Serrano-Arcos, M. M., Sánchez-Fernández, R., & Pérez-Mesa, J. C. (2021). Analysis of product-country image from consumer’s perspective: The impact of subjective knowledge, perceived risk and media influence. Sustainability, 13(4), 2194.
• Serrano-Arcos, M. M., Sánchez-Fernández, R., Pérez-Mesa, J. C., & Riefler, P. (2022). A review of consumer affinity research: Recent advances and future directions. International Marketing Review, 39(5), 1252–1282.
• Shi, T., Yu, H., & Lim, C. L. (2021). Consumer affinity and an extended view of the spillover effects of attitudes towards a cross-border-acquisition event. Journal of Brand Management, 28(6), 596–608.
• Simpson, B., Dunn, L., & White, K. (2019). A framework for considering dissociative identity effects in consumption. In Handbook of research on identity theory in marketing (pp. 172–184). Cheltenham and Northampton: Edward Elgar Publishing.
• Singh, J., Crisafulli, B., & Xue, M. T. (2020). ‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis. Journal of Business Research, 119, 464–480.
• Singhal, D., Tripathy, S., & Jena, S. K. (2019). Acceptance of remanufactured products in the circular economy: An empirical study in India. Management Decision, 57(2), 953–970.
• So, K. K. F., King, C., Sparks, B. A., & Wang, Y. (2013). The influence of customer brand identification on hotel brand evaluation and loyalty development. International Journal of Hospitality Management, 34, 31–41.
• Souiden, N., Ladhari, R., & Chang, L. (2018). Chinese perception and willingness to buy Taiwanese brands: The role of ethnocentrism and animosity. Asia Pacific Journal of Marketing and Logistics, 30(4), 816–836.
• Stets, J. E., & Burke, P. J. (2000). Identity theory and social identity theory. Social Psychology Quarterly, 63(3), 224–237.
• Suh, T., & Kwon, I. W. G. (2002). Globalization and reluctant buyers. International Marketing Review, 19(6), 663–680.
• Szostek, D., Balcerzak, A. P., & Rogalska, E. (2022). The impact of personality traits on subjective categories of counterproductive work behaviors in central European environment. Transformations in Business & Economics, 21(2), 163–180.
• Tajfel, H. (1982). Social psychology of intergroup relations. Annual Review of Psychology, 33(1), 1–39.
• Tajfel, H., & Turner, J. C. (2004). The social identity theory of intergroup behavior. In J. T. Jost & J. Sidanius (Eds.). Political psychology (pp. 276–293). Psychology Press.
• Tajfel, H., Turner, J. C., Austin, W. G., & Worchel, S. (1979). An integrative theory of intergroup conflict. In W.G. Austin & S. Worchel (Eds.). Organizational identity: A reader (pp. 56–65). New York: Oxford University Press.
• Tasci, A. D., Gartner, W. C., & Tamer Cavusgil, S. (2007). Conceptualization and operationalization of destination image. Journal of Hospitality and Tourism Research, 31(2), 194–223.
• Tasci, A. D., Uslu, A., Stylidis, D., & Woosnam, K. M. (2022). Place-oriented or people-oriented concepts for destination loyalty: Destination image and place attachment versus perceived distances and emotional solidarity. Journal of Travel Research, 61(2), 430–453.
• Terasaki, S., Ishii, H., & Isoda, Y. (2022). Influence of consumer affinity towards foreign countries on consumers’ regulatory focuses. Journal of International Consumer Marketing, 34(3), 346–356.
• Thøgersen, J., & Pedersen, S. (2021). The importance of the export country’s environmental image for consumer responses to an imported environmentally friendly product. International Marketing Review, 38(6), 1217–1241.
• Tosun, P., & Gürce, M. Y. (2018). Consumer comments about meat anti-consumption. British Food Journal, 120(10), 2439–2453.
• Tzavlopoulos, Ι., Gotzamani, K., Andronikidis, A., & Vassiliadis, C. (2019). Determining the impact of e-commerce quality on customers’ perceived risk, satisfaction, value and loyalty. International Journal of Quality and Service Sciences, 11, 576–587.
• Vafeiadis, M., Bortree, D. S., Buckley, C., Diddi, P., & Xiao, A. (2019). Refuting fake news on social media: Nonprofits, crisis response strategies and issue involvement. Journal of Product and Brand Management, 29, 209–222.
• Van Asselt, E. D., van der Fels‐Klerx, H. J., Breuer, O., & Helsloot, I. (2017). Food safety crisis management-A comparison between Germany and the Netherlands. Journal of Food Science, 82(2), 477–483.
• Vassilikopoulou, A., Siomkos, G., Chatzipanagiotou, K., & Pantouvakis, A. (2009). Product-harm crisis management: Time heals all wounds? Journal of Retailing and Consumer Services, 16(3), 174–180.
• Verma, P. (2021). Animosity leads to boycott and subsequent reluctance to buy: Evidence from Sino Indian disputes. Review of International Business and Strategy, 32(3), 368–386.
• Visentin, M., Pizzi, G., & Pichierri, M. (2019). Fake news, real problems for brands: The impact of content truthfulness and source credibility on consumers’ behavioural intentions towards the advertised brands. Journal of Interactive Marketing, 45(1), 99–112.
• Wai, K., Dastane, D. O., Johari, Z., & Ismail, N. B. (2019). Perceived risk factors affecting consumers’ online shopping behaviour. Journal of Asian Finance, Economics and Business, 6(4), 246–260.
• Wang, Y., Hazen, B. T., & Mollenkopf, D. A. (2018). Consumer value considerations and adoption of remanufactured products in closed-loop supply chains. Industrial Management and Data Systems, 118(2), 480–498.
• Yeung, R. M., & Morris, J. (2006). An empirical study of the impact of consumer perceived risk on purchase likelihood: A modelling approach. International Journal of Consumer Studies, 30(3), 294–305.
• Zaid, Z., Pratondo, K., Indrianto, A. P., & Nurahman, I. (2022). Does affinity country really matter? Re-examining the effect of consumer affinity on consumer purchase intention. International Journal of Social Science and Business, 6(2), 253–261.
• Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22.
• Zeithaml, V. A., Verleye, K., Hatak, I., Koller, M., & Zauner, A. (2020). Three decades of customer value research: Paradigmatic roots and future research avenues. Journal of Service Research, 23(4), 409–432.
• Zeng, F., Huang, L., & Dou, W. (2009). Social factors in user perceptions and responses to advertising in online social networking communities. Journal of Interactive Advertising, 10(1), 1–13.
• Zeugner-Roth, K. P., Žabkar, V., & Diamantopoulos, A. (2015). Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behaviour: A social identity theory perspective. Journal of International Marketing, 23(2), 25–54.
• Zhang, X., & Yu, X. (2020). The impact of perceived risk on consumers’ cross-platform buying behavior. Frontiers in Psychology, 11, 592246.
• Zhang, Y., Zhang, H., Yang, Z., Sun, J., & Tan, C. D. (2019). Snowball effect of user participation in online environmental communities: elaboration likelihood under social influence. International Journal of Environmental Research and Public Health, 16(17), 1–15.

Identifiers

DOI

10.24136/oc.2755

Biblioteka Nauki

39990489