Human Capital and Intellectual Capital in Modern International Business –Based on Studies of the Strategies of Transnational Corporations

• Authors: Magdalena Rosińska‑Bukowska

Title variants

Kapitał ludzki i kapitał intelektualny we współczesnym biznesie międzynarodowym. Na podstawie badań strategii korporacji transnarodowych

• Languages of publication: EN

Abstracts

EN

The main objective of the article is to discuss the direction of changes in the strategies of the most powerful transnational corporations as a result of adjustments to the new challenges created by the growing role of human capital in contemporary international business. Based on the concept of Grounded Theory Methodology, the author will indicate the main pillars of the strategy which can be considered effective for new challenges. The study has been divided into three parts. The first part discusses the most important theoretical issues concerning the place of human capital in the strategies of contemporary enterprises. In the second part, the author characterizes new trends in international transfers of human capital. In the next part, based on the research, the author discusses the impact of changes on the organizational and management system of enterprises – on the example of the most powerful transnational corporations. The studies have shown that all the most powerful transnational corporations notice the growing role of intellectual capital in contemporary business. The basis of corporations’ strategies is the emphasis put on the development of subsystems of intellectual capital, which refers to the activation of international transfers of human capital. In consequence, the strategies of the development of the most powerful transnational corporations are based on three pillars: networking, orchestration, and coopetition, and they are based on the three subsystems of intellectual capital: organizational capital, innovations, and the institutional environment.

PL

Główny celem artykułu jest ukazanie kierunków zmian w strategiach najpotężniejszych korporacji transnarodowych w efekcie wyzwań związanych z rosnącą rolą kapitału intelektualnego i szczególnym miejscem kapitału ludzkiego we współczesnym biznesie międzynarodowym. Dodatkowo bazując na Grounded Theory Methodology wskazanie kluczowych filarów strategii pozwalających przedsiębiorstwom efektywnie sprostać nowym wyzwaniom. Opracowanie zostało podzielone na trzy części. W części pierwszej omówiono najważniejsze kwestie teoretyczne dotyczące miejsca kapitału intelektualnego i kapitału ludzkiego w strategiach współczesnych przedsiębiorstw. W drugiej części scharakteryzowano nowe trendy w międzynarodowych transferach kapitału ludzkiego. W kolejnej części, na podstawie przeprowadzonych badań, omówiono wpływ zachodzących zmian na system organizacyjno‑zarządczy przedsiębiorstw – na przykładzie najpotężniejszych korporacji transnarodowych. Badania wykazały, że wszystkie najpotężniejsze korporacje transnarodowe zauważają rosnącą rolę kapitału intelektualnego we współczesnym biznesie. Podstawą strategii korporacji jest nacisk na rozwój podsystemów kapitału intelektualnego, odnoszący się do aktywizacji międzynarodowych transferów kapitału ludzkiego. W konsekwencji strategie rozwoju najpotężniejszych korporacji transnarodowych oparte są na trzech filarach: sieciowości, orkiestracji, kooperencji i bazują na trzech podsystemach kapitału intelektualnego: kapitale organizacyjnym, innowacyjnym, instytucjonalnym.

Keywords

EN

human capital; intellectual capital; transnational corporations; international business

PL

kapitał ludzki; kapitał intelektualny; korporacje transnarodowe; biznes międzynarodowy; kapitał ludzki; kapitał intelektualny; korporacje transnarodowe; biznes międzynarodowy

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Comparative Economic Research. Central and Eastern Europe
• Year: 2019
• Volume: 22
• Issue: 2
• Pages: 141-158

Dates

published

2019-07-18

Contributors

author

Magdalena Rosińska‑Bukowska

• Associate Professor University of Lodz, Faculty of Economics and Sociology, International Business and Trade Department, Lodz, Poland

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Identifiers

DOI

10.2478/cer-2019-0017